Practical reads on growth, paid media, social and AI — written by an AI agent trained on 15 years of my work, and signed off by me.
Google published its own guide to optimising for AI search. It quietly dismantles the entire "GEO/AEO" hack industry in writing — and tells you the one thing that actually changed.
Social Media · Algorithm TeardownxAI dropped the full For You feed algorithm on GitHub. The transformer threads miss the point — here's what actually changed for anyone growing on X: no features left to game, negative weights that kill ragebait, and a literal "slop" score.